2025 Promoting Your Value (1 real estate elective continuing education credit, C136199)

The presentation by Amanda Oboza, Vice President of Brand Management, focuses on the importance of showcasing a real estate agent's value in an increasingly competitive market. She discusses marketing and communication strategies, the impact of AI on the industry, and how agents can differentiate themselves. Amanda emphasizes building a strong value proposition, maintaining client relationships, and leveraging NAR’s national advertising campaign to highlight the benefits of working with a REALTOR®. She also encourages continuous learning, ethical responsibility, and effective communication planning to enhance an agent’s success.